Fighting for Safe Cosmetics, Fragrance and Skincare Products for Women, Men and Children


It was only by accident that I learnt about what exactly goes into my makeup. Dry, itchy, flaky skin? All of sudden got an allergy? If you knew the same ingredients are used in detergents as your make-up, wouldn’t you think twice about what products you use? Large companies argue that the amount added to the product is insignificant. But just think about the number of years you use your face cream for, soak in the bath, etc? Years!!! Then think of the number of different products you use for different reasons? Foundations, face creams, mascaras… ? Do you want to take a gamble with your health and wellbeing?

It is therefore important these days to have a skincare store that you can trust, where the aim is to introduce you to high quality natural products for the your face, skin, body, cosmetic and fragrances to that share some key philosophies, namely no parabens, no synthetic chemicals, no artificial fragrances, no petrochemicals, no SLE’s, no toxic preservatives, no other toxins, and no to testing on animals, and yes to: organic ingredients, natural fragrances, natural ingredients, using fruit & vegetables, cruelty free, Vegan, gluten free and using recycle packaging & postage materials.

The premise is simple. Support Brands that are leading the way in bringing to the everyday consumer safe products that support your beauty, health and wellbeing, environmental friendly brands. Everything from concealers, eye shadows, shampoos, hand creams, to perfumes, body lotions, body washes, lipsticks, to fair trade gifts can be natural and healthy, and can be found, if you just know where to look. You can also get gluten free, vegan, vegetarian and 100% natural beauty products.

Not only are the products themselves good for you, but by buying them you are often supporting numerous projects around the world that are an essential form of employment for thousands of inhabitants of impoverished areas in the world, such as the villages of Auroville, India. Many of the products offered by Maroma for example, are produced in Auroville, Tamil Nadu, which is an international project dedicated to human unity and recognised by UNESCO for its achievements. Once a barren plateau, the region of Auroville has been transformed into a lush green area in which a city is progressively taking shape. Over the past 40 years, Auroville has grown into an expanding community of some 80 settlements inhabited by about 1,800 people from and from 30 other countries. The residents are engaged in a wide range of activities. These include amongst others: Researches in Environmental Regeneration, Organic Farming, Renewable Energy, Appropriate Building Technology, Village Development, Handicrafts, Small Scale Industries, Health Care

Maroma is a member of FTF-I, Fair Trade Forum – India, the country network of the WFTO & WFTO – Asia, and Athene Skincare are thrilled to offer these products to the consumers, sprinkling a little of the Auroville “ethos” in everyday life, and helping to improve the lives of those less fortunate than ourselves around the world.

We can only hope that in the future the number of green and eco-friendly stores on the web increase, making natural beauty products readily available to all, and that the ‘big’ companies catch on, making green products, with natural, organic ingredients the norm, rather than the available alternatives that they are at the moment.

100% Pure & 100% green!

A true beauty breakthrough! The first and only cosmetics coloured from antioxidant rich fruit and vegetable pigments. While other colour cosmetics are coloured with either synthetic dyes or minerals, only 100% Pure colour cosmetics are coloured with fruit & vegetable pigments (patents pending)! All the antioxidants and vitamins in fruits are in the actual colour, so you will be applying all the healthy nutrients of the fruits directly on your skin!

100% Pure as the name suggests is made from natural ingredients: fruit, vegetables, plants, natural oils.

Packaging: recycled plastic, glass, aluminium and paper
Printing: non toxic soy and vegetable ink
Formulas: 100% biodegradable
Packing materials: pre-cycled & 100% biodegradable

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